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SELL WITH US

By pre-marketing your home we create a “Bidding War” with “Multiple Offers”. We attract 100’s of buyers waiting at your front door the first day your home is on the market.

 

SELL WITH US

At the core of our Coming Soon Listing program is a pre-marketing strategy that stacks the deck in favour of the home owner with lightning fast sales over market pricing.

 

SELL WITH US

The evidence is in, creating buzz with pre-marketing significantly enhances your sales price with a faster sale. People who know real estate like Harvard Business Review, Huffington Post and Inman Real Estate News believe pre-marketing is a necessity.

 

SELL WITH US

Buyers first see your home on Opening Night. Imagine buyers seeing massive parked cars around your home on Opening Night while buyers bump shoulders inside. This is proof that pre-marketing works and inspires buyers to make their best offer fast.

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A CRAZY SMART REALTOR

A crazy smart realtor discovered how to generate buzz for lightning-quick sales and above market prices by mirroring Apple iPhone sales. It’s why people stand in line for hours to purchase iPhones.

Real estate agents without a well-planned home pre-launch strategy engage in “20-years-ago” marketing, putting their newly listed homes on the market like a grocer throws a loaf or bread on the shelf. No smart retailer would do it. In today’s world, no smart Realtor should either.

But many Realtors who want to engage in pre-marketing to maximize price for their home-selling clients are being thwarted by an antiquated rule. Some MLS systems won’t allow agents to build excitement and pent-up demand through pre-marketing. They have an ironclad rule that requires newly listed homes to be immediately submitted to MLS within 2-3 days after listing. No pre-marketing. No excitement generation. No strategy. Just throw it out there and hope for the best.
There is no question that pre-marketing homes have significant price enhancing advantages:
It gets buyers excited. Intelligent pre-marketing builds enthusiasm before buyers enter the door. This makes them more likely to offer a higher price when they’re allowed access.

It generates “social proof.” When agents have the time to generate interest before the official first day on the market, they can schedule back-to-back showings on the very first day (30 minutes apart is my recommendation). Buyers see other buyers, creating visible proof of desirability.
It creates fear of loss. Fear of loss is one of the most powerful price enhancers for any product. A flurry of showings on the first day creates urgency in interested buyers and makes them more likely to act quickly and offer a higher price to avoid losing out.

It puts buyers in a “higher price frame of mind.” Put yourself in a buyer’s shoes and imagine your agent calling to say that a fellow agent has just listed what appears to be the “perfect home” for you in the neighborhood you covet, and at a price, you can afford. Because of their friendship, you can be among the first to see the home. If you are like most buyers, you’d instantly regard the home as desirable, sight unseen.

It allows home sellers to test their price, risk free. In addition to generating a higher price (and a faster sale), pre-marketing gives sellers and agents the chance to “beta test” their asking price with minimal risk. If buyers react favorably, the home will sell quickly. If not, there’s still time to adjust the price before submitting the home to MLS.

It allows homes to be marketed without increasing the disheartening “days on market” score. The MLS discloses a home’s days on the market to buyers (one of my biggest peeves). When a home has racked up days on the market, buyers perceive that it must be overpriced, or is flawed.

Pre-marketing is a critical step in selling a home lightning fast over asking price. Very few agents have the in-depth training Harvey McCallum has to accomplish a bidding war with multiple offers Everyone selling their home should embrace and leverage a bidding war or multiple offers.

 

Will Hope Marketing Sell Your Coquitlam Home?

Will hope marketing sell your Coquitlam home?  Is your Realtor using 75-year-old “hope marketing” to sell your property?

Traditional Realtor’s are using the same 75-year-old process to sell your home. Their selling process hasn’t changed, put up a sign, put it on MLS, hold an open house, write an ad, and hope it sells. This process can cost the homeowner up to 10% of his selling price.

Our “Coming Soon Listing” program builds excitement, buzz, and demand for your home. We pre-market your home, front load our marketing to maximize your sale price to sell within 29 days. When buyers see a home has been sitting unsold for 30 days or more, they believe it is overpriced or has something wrong with it.

Coming Soon Listing program is designed to motivate and generate an avalanche of eager home buyers ready to buy your home the first day it goes on the market. We expect multiple non-subject, cash offers over asking price. Buyers are motivated by the fear of missing out on your home and are willing to stretch their budget to have the winning offer.

We developed a pre-marketing drip of information to find multiple buyers willing to write competing offers on your home within 29 days. Our efforts are invested in pre-marketing your home to create a list of motivated buyers who are interested, curious and excited to buy your home. We compose a short story about the homeowner and his home and drip it to registered buyers every few days to keep their interest fresh. We give buyers everything about your home like proof of value and condition, photographs, video, open house date, and map. To attract non-subject offers we need to answer all the buyer’s fears and questions upfront before the open house.

We want you to look forward to a lineup of obsessed buyers at your front door the first day on MLS. Many of the buyers are motivated by fear of loss that motivates them to act fast and pay a higher price.

Buyer’s see the social proof that your home is desirable at the open house we call “Opening Night”. A bidding war ensues with multiple offers for a happy homeowner.

Will Hope Marketing Sell Your Coquitlam Home?

 

How To Sell Your Coquitlam Home – By Bidding War

Why does aggressive pre-marketing of homes create a buyer frenzy of anticipation to sell your home over market value.

Our Coming Soon Listing program uses pre-marketing to create lightening fast sales with over market prices. We borrow the tactics of the most successful marketers in the World like Apple iPhone, and movie theaters coming soon movies. Pre-marketing is why people stand in line for hours to purchase the newest iPhone.

The evidence is in that creating buzz with pre-marketing significantly enhances your sales price with a faster sale. People who know real estate like Harvard Business Review, Huffington Post and Inman Real Estate News all believe pre-marketing is a necessity.

Traditional realtors use a 25-year-old tactic to basically throw your home on the market and see what happens. Traditional realtors don’t pre-market or create excitement or buzz. No successful product retailer would do this. And, your Realtor shouldn’t either.

Coming Soon Listing program arouses buyers excitement, builds enthusiasm, and pent-up-demand even before buyers step foot inside your home. Will this mean a higher price for your home, probably?
When a homeowners call us in 20 to 90 days before they want to sell, our marketing has time to create serious buyer interest without a single buyer walking through your front door.
Our intention is to give all the buyers an opportunity to buy your home at the same time and place. All the buyers and realtors are invited to Opening Night where buyers see all the cars parked outside and bump shoulders inside with other buyers, creating visible proof of desirability.

We know Opening Night will inspire all the serious buyers to rethink their offer higher. This is an emotional time for buyers and some will feel deep fear of loss and urgency to act quickly to avoid losing your home.

Think of what the buyer has been going through for the last few weeks. They watch videos of your home, probably drive by often seeing their family living there and than “BAM” reality hits them at Opening Night when they see many buyers who are thinking the same thing.

We present all offers within 24 hours of Opening Night in case buyers want to see your home during the day time.

Opening Night is made possible by pre-marketing your home for a few weeks otherwise, it is not possible. Pre-marketing is a risk-free market test of your home’s price. If buyers react positively your home sells fast. If not we adjust the price without any consequences.
There are many benefits

It allows homes to be marketed without increasing the disheartening “days on market” score. The MLS discloses a home’s days on the market to buyers (one of my biggest peeves). When a home has racked up days on the market, buyers perceive that it must be overpriced, or is flawed.
If you are selling your home or are preparing to sell in the future, pre-marketing is a critical key to selling at the highest possible price. Be sure your agent is equipped to leverage this big opportunity.

How To Sell Your Coquitlam Home – By Bidding War